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The Modern Product Leader

The job of product leadership has fundamentally changed — and most advice hasn’t caught up.

This book is about building products in a world where AI is part of the team, speed beats certainty, and product-market fit is discovered through better bets, not better decks. It covers everything from rethinking MVPs and workflow-first design, to knowing when not to ship, how to avoid “AI theater,” and how to build systems that let teams move fast without breaking everything.

Designed for Heads of Product, startup founders, and technical leaders, this book connects strategy to execution in a way most frameworks don’t. It shows how to test, learn, and iterate faster, how to collaborate better across humans and machines, and how to scale without losing focus. If you’re responsible for product outcomes — not just roadmaps — this book will change how you think about building, betting, and leading.