Trusted by 70+ startup teams worldwide and counting...
Free Program - Introduction to Startup AI Workflow
Who is This Program For?
Get the product clarity and fundamentals every startup founder needs.
Build products people actually want—without wasting months or money.
The Startup Product Program is a free, practical short course for founders and early product leaders who are stepping into product for the first time (or want to do it properly this time).
You’ll learn the real product fundamentals needed to go from idea → product → traction in today’s AI-first landscape—without fluff, theory, or big-company baggage.
Inside the program, you’ll learn how to:
Build new products in an AI-driven market (what’s changed, what still matters)
Understand SaaS market sentiment and position your product accordingly
Navigate the end-to-end product creation journey—from problem discovery to launch
Grow and structure your early product & design teams
Use design partnerships to validate faster and reduce risk
Apply modern UI/UX product design norms
Prototype and iterate with AI to move faster with fewer resources
If you’re building a startup product and want clarity, confidence, and momentum—this program is your starting point.
Program Details
- Available On-Demand
- 1 Hour Class
- Instructor: Mark Swaine
- Lifetime access, including all future updates
- €0
What's Included?
Access to Course Slides & Videos, Private Slack Channel
🤝 Program Content
What You’ll Learn
By the end of this program, you’ll have a clear, practical product framework you can immediately apply to your startup. You’ll understand how to identify the right problems to solve, position your product in today’s AI-driven SaaS landscape, and confidently move from idea to prototype using modern UX and AI-powered workflows.
You’ll leave with sharper product judgment, a repeatable approach to building and scaling early teams, and the confidence to make faster, better product decisions—without relying on guesswork or costly trial and error.
Founder Focused
Learn how to confidently take a startup idea from concept to product-ready.
Clear & Practical
Gain a practical product framework to build and launch smarter startup products.
Outcome Driven
Leave with clarity, confidence, and a repeatable product approach for your startup.
🤝 Course Content
Access Program
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